Client types
Clearly separate relevant journeys such as first-time buyers, remortgage customers or buy-to-let landlords where they genuinely apply.
Make it easy to understand who the broker helps, which mortgage services are covered, where the service applies, how the process works and what the next step is.

Clearly separate relevant journeys such as first-time buyers, remortgage customers or buy-to-let landlords where they genuinely apply.
Explain actual services accurately without implying universal lender access or guaranteed eligibility.
Answer documentation, consultation, timing and next-step questions in general terms.
State areas served and whether the service is local, regional or broader.
Show appropriate team, firm and regulatory information together with genuine reviews or evidence.
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