Comparison

AEO vs SEO

SEO covers broad search discovery and visibility. AEO emphasises making content especially clear and useful when a system needs to answer a question directly.

AreaSEOAEO
GoalHelp relevant pages be discovered and perform in search.Make answers clear, extractable and appropriately supported.
ContentUseful content aligned with search intent.Direct answer first, then context, evidence and limitations.
RelationshipFoundational.Builds on many SEO fundamentals.
GuaranteesNo ranking guarantee.No featured answer or AI selection guarantee.

Read the AEO guide.