AEO guide

Answer Engine Optimisation, explained simply.

AEO is the work of making information easy to understand, verify and use when a search or AI system needs to answer a specific question.

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Answer the question first

Strong AEO content gives the useful answer early, then adds context, evidence, limitations and a clear next step. It works alongside SEO rather than replacing it.

Direct answer

Make the main answer obvious instead of forcing the reader through a long introduction.

Context

Explain when the answer applies, important exceptions and what the user should do next.

Evidence

Use real proof and sources when the answer depends on factual or high-stakes claims.

AEO, SEO and GEO

SEO supports discovery and ranking. AEO emphasises answer-readiness. GEO emphasises usefulness as a source in generative systems. In practice, good pages often support all three.

AEO vs SEO ยท GEO vs AEO