AI visibility guide

What is AI visibility?

AI visibility is the extent to which a business, website or source can be discovered, understood, surfaced, cited or referenced within AI-powered search and answer experiences.

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Visibility has several layers

Discovery

Can relevant systems access and find the public information?

Understanding

Is the entity, offer, audience and context easy to interpret?

Selection

Is the source useful and credible for the specific question?

Attribution

Can the information be associated with the correct business or source?

Referral

When the platform sends traffic, can you measure it and convert it?

Visibility is not a promise of citation or recommendation. Different systems use different retrieval, ranking and answer-generation methods.