SEO
Helps search systems crawl, understand and rank useful pages.
AI SEO is the work of improving a website so its content, entities, evidence and technical foundations are easier to discover and understand across traditional and AI-powered search experiences.

AI SEO does not replace normal SEO. It builds on crawlability, useful content, clear site structure, relevance and authority, then adds stronger focus on direct answers, entity clarity, evidence and how information may be used in AI-generated search experiences.
Helps search systems crawl, understand and rank useful pages.
Emphasises direct, clear answers that solve a specific question.
Emphasises visibility and source usefulness in generative search experiences.
The useful goal is not to chase an acronym. It is to make a business and its information easy for people and search systems to understand and trust.