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Public pages need crawlable, indexable foundations and clear internal links.
AI search optimisation is the work of making a website easier to discover, understand, trust and use across traditional and AI-powered search experiences.

Public pages need crawlable, indexable foundations and clear internal links.
Services, audiences, entities and relationships should be explicit.
Content should solve real questions at the right intent stage.
Important claims should be supported and easy to verify.
Track search visibility, referrals, branded demand and qualified enquiries.