Umbrella guide

AI Search Optimisation

AI search optimisation is the work of making a website easier to discover, understand, trust and use across traditional and AI-powered search experiences.

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The five practical layers

Access

Public pages need crawlable, indexable foundations and clear internal links.

Understanding

Services, audiences, entities and relationships should be explicit.

Answers

Content should solve real questions at the right intent stage.

Evidence

Important claims should be supported and easy to verify.

Measurement

Track search visibility, referrals, branded demand and qualified enquiries.

Google says normal SEO best practices remain relevant for AI Overviews and AI Mode. OpenAI says public websites can appear in ChatGPT search and recommends allowing OAI-SearchBot when publishers want content available for summaries and snippets.

Choose the right guide

AI SEO

The broad practical search foundation.

AEO

Direct-answer clarity and usefulness.

GEO

Generative source visibility and usefulness.